Internet marketing is definitely a trend these days. More and more people turn to it, yet a few can actually make the difference. Every single individual out there think they can use a social network and post some pictures. And then it goes to the content – who cannot write an engaging blog post? It sounds easy, but once you get involved, you realize there is more to it than just the basics. If it was that basic, everyone would be doing Internet marketing.
On another note, Internet marketing seems to become the leading medium for advertising out there. Sure, it still has lots of competition in offline mediums, but at the end of the day – if you are not on the Internet, you do not exist. More and more people go online to find a dentist, a new smartphone, a shoe repair shop or even groceries. With these ideas in mind, businesspeople are supposed to adapt and avoid being caught off guard.
According to Internet marketing strategists Aidan Booth and Steve Clayton, Internet marketing is more efficient than mass marketing, which is mostly used offline. Mass marketing involves local audiences, so it usually targets radio, television and print media. It is targeted at a certain location, so both interested and not-interested users will see those ads. If you think about it, targeting random people who may not need you is a waste of time and money.
On the other hand, Internet marketing goes in a different direction. It allows businesses to deliver content and quality services to customers and potential customers. The experience is based on a deeply customized type of communication. Plus, think about the cost efficiency too.
Aidan Booth and Steve Clayton have developed Parallel Profits as a course to help newbies understand how this concept works, as well as other concepts related to Internet marketing.